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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    This starts at the very core of how they think about online marketing and search engine optimization (SEO). For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Search engine optimization (SEO) has changed dramatically over the years and will continue to change. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to...