Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Results show what pages logged-in searchers landed on...
Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media, you want to make sure you've acquired a link. It may be something as simple as engine they are...
Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments. Link – Search Engine Roundtable Bing Offers– Discover Deals from Across the Web in One Place...
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Webmaster Central Blog
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. I can’t recall anyone I’ve met who only uses social networks, but does...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Imagine how many forum posts, blog posts, and interactions with others you've had over the years. Is it a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine?
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions...
This starts at the very core of how they think about online marketing and search engine optimization (SEO). For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because...
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to...
PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. Don’t use spammy blog networks or buy links from shady websites. Guest blog posts can be very beneficial, but not on unrelated websites.
Image Credit: RWS Photo Blog In any case, the method of search is becoming more like a conversation with the search engine. This means that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google.
Remember to complete the circuit by adding a link to the guest blog post itself in your “Contributor to” links. As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The...
This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content regularly on their website or blog that their SEO is taken care of.
Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible. For example, a post on a blog read by many unicycle enthusiasts that links to unicycles.com/tires as follows:
