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  1. Search Engine Marketing Checklist for Hotel Marketers

    Optimize all the elements of the hotel search box on the homepage Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g.

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Search box The Search Agency today released a new mobile scorecard report, which looked at the Top 100...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Not a bad summary for just entering my competitor's domain into the search box. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. Fun fact: Task completion rate is a much better measure of engagement...

  5. Top Online Retailers Lag in Mobile Experience [Study]

    Search box Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile experience had a dedicated mobile site. Consider using Responsive Web Design (RWD), the mobile configuration...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...