Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. When your content is placed on Google+ it has the chance to rank higher...
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Document the number and percentage of times visitors to...
Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media, you want to make sure you've acquired a link. A tool could be a web property or a page tied to a...
Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize. Rather, the line between bloggers and journalists is blurred, and seemingly anyone who has a web...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. CMS and Blog Platform We can now map that need state to web pages...
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Webmaster Central Blog
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
When blogs hit the scene, we launched the BOTW Blog Directory to help bloggers connect with an audience. Best of the Web, a directory of all the content on the web, turns 19 on April 20. GH: We continue to introduce new offerings as the content on...
Imagine how many forum posts, blog posts, and interactions with others you've had over the years. If all your different presences on the web could be considered spokes, Google+ became the hub. Some thought it was just the search giant taking...
We couldn't rely on those ultra-cheap blog posts anymore – we had to create our own. We could also buy entire blog posts – some spun by computer programs; others composed by underpaid writers whose first language wasn't English.
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). If you recognize industry leaders in your blog posts, you will get links back from those leaders...
For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich anchor text link in the article? This relates to the infographics and badge...
Yoast’s WordPress plugins also provide some basic help optimizing your content as you're writing for your blog. Build page-level, and competitive web SEO intelligence within the CMS experience. Search and social media technologies have taken huge...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Perhaps it’s a focused case study, with supporting...
