Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). In a world of billions of content elements floating around...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition?
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Similar to Google Authorship, linking your Google+ page using...
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long...
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. Because the term "social" is used to mean almost everything on the web...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and more about engagement and loyalty.
Best of the Web, a directory of all the content on the web, turns 19 on April 20. And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence.
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.
If all your different presences on the web could be considered spokes, Google+ became the hub. Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a pure search engine.
Is always built with humans, not web spiders, in mind. How do we, as search marketing professionals, defeat the legacy of spam? Isn't intended to solely increase search rankings. By the time you returned, a ton of links had increased your client's...
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. The argument of digital fraud in the advertising space is nothing new to search marketers.
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. In other words, links that aren't spammy and available just for the taking...
Show them you can start with 50% or maybe even 25 percent of your overall web traffic. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to...
