Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. AltaVista was one of the original search engines on the web, and was established well before Google hit the scene.
As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
Web research suggests that web pages are normally viewed from left-center to right, with substantially less focus paid to the right-hand side. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to...
This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am referring to themes available on the web in general. I have tested this once by purchasing a premium theme and...
Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.
For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. How many of you have had the "you really don't know what keywords your users would use to search for your business...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. Local search results are also less competitive than core web results.
Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social...
Whatever you do, put your site in its own little isolated web corner, so Google can't see any other sites with it. Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a...
All in all, setting up flexible bid strategies is an awkward, laborious process in the web interface. Target Search Page Location: This strategy will adjust bids to help you achieve a desired average position.
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. Search is often the catalyst of performance. Beckman then made a few recommendations: as a brand (whether you're an...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Bing Links Images of People (Not Just Authors) to Web Pages
Consumers have changed the way they navigate the web along their customer journey. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space...
Just about anything that you do on the web today requires an email address. He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc.
Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
As such, it will speed up the link between searches and services, minimizing the risk of organizations losing business through lengthy search processes or complicated web pages. Islands has been designed to provide a new level of user experience...
Pinterest says the search feature is rolling out on the web now, and coming to mobile soon. This week, Pinterest unveiled a helpful little feature that allows users to search for items they’ve pinnedin the past.
Web marketing has seen incredible growth and development in the last ten years. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search? Relying on any one tactic or factor within search...
