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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    First, let’s look at what used to be a simple science – tracking. Not long ago, an organic-search query passed right through to your analytics system, giving you a quantifiable click volume and value (assuming your analytics provided conversion...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Rules of A/B Testing – The Art in Marketing Science It also includes these outcome metrics: conversion rate, transaction, revenue and per-visit value (i.e.what’s the value of everyone coming through this landing page).

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...

  7. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Marc began his entrepreneurial career in 1996 while completing his Cognitive Science Ph. Answer: Up until very recently we didn't notice anything at all, probably because we are still in hyper-growth and adding so many new clients all the time, and...