Technical architecture relates to more SEO related labeling such as crawlabilty, indexation, canonicalization, and robots exclusion. Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert...
If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. Search engine optimization (SEO) professionals, web designers, and...
Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human activity is a social signal, as opposed to robots and scripts, and can potentially be used as a signal.
Clicks by automated clicking tools, robots, or other deceptive software. From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. Over the past week I've been reading articles about how...
Use robots.txt to handle duplicate content. This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Robots.txt: As mentioned above, not the best idea
All designed for people, not robots. Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right solution for your user. Sometimes apps are the best choice (i.e.the Google Now app...
Don't forget to review your robots.txt file periodically - many sites block crawling which hurts indexing and ranking. Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings...
Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc. Recommendation: First, check if you are implementing the meta robots tag.
The site URLs are being indexed as per the XML sitemap and robots.txt specifications. The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right...
Crawlers or bots will scan web pages on your site for inclusion in the search index, but they will check your robots.txt file first for any instructions. Step 12: Optimizing your robots.txt file We cannot expect awesome web designers who create...
This usually signals a quality problem, but it could also indicate a new website or a muffed up robots.txt like: In some cases you will need to submit a web form in lieu of an email – remember to record these form submission dates, as well.
Blocking sections of the site in the robots.txt is a completely viable way to hang on to content that serves on-site users but that doesn’t, or doesn’t really need to, rank. With links making the World Wide Web go round, most people are neck deep...
Fast forward from the 1g communication on your favorite (or not-so-favorite, depends if you like apples or … little green men that look like fat alien robots) mobile device to 2013 when all of life’s young influencers stroll about with their...
Review Your Robots.txt File; Assess Your Meta Robots Tagging Unknowingly tagged pages or robots.txt entries are usually the culprit of a developer who forgot to remove the designations when a new page rolled live or a previous site administrator...
Important note: You should never, ever use automated translation – but if you must due to the nature of your industry or the size of your website, then make sure you use your robots.txt file to block search engines from crawling any auto...
Review your robots.txt file as well as your usage of meta robots tags. Think of it this way: the more links you have out on the web, the greater your chances are of attracting crawling bots. I fervently monitored post launch metrics, page crawl...
Have meta robots tags been placed on pages that shouldn’t have been tags? Is there a folder in the robots.txt file that is inaccurately excluding pages that should be visible? It’s important before you throw the site to the web that you make sure...
Although it may be common sense that those robots/crawlers that can trigger a page visit should definitely be eliminated from analytics data, when humans display similar behavior the question of what 'really counts' arises again.
Snippets Snippets”] We refreshed data used to generate sitelinks.project “Snippets”] This change improved a signal we use to determine how relevant a possible result title actually is for the page.project “Other Search Features”] For pages that we...
Twitter has updated their robots.txt file to allow search engines to crawl more of the site. The modification was first noticed by The Sociable, who offered a look at Twitter’s robots.txt file from September 11th:
