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Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site.
If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker...
UK price comparison firm Foundem has rejected Google's proposed web search concessions. Foundem reports that the current proposed concessions will do nothing to alleviate Google's monopoly on web search.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
He said that while many webmasters and web designers are great at what they do, they often have limited knowledge on SEO. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the full...
Robust online marketing is imperative for survival in a web-driven world. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google's Knowledge Graph. Calling it the next wave of the Bing It On Challenge, Bing has tossed out a lot of data suggesting that...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for...
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Search engines seek to rank the most relevant results and...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a...
No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office files from the search results. Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web...
We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.
Is always built with humans, not web spiders, in mind. Google Strikes Back How do we, as search marketing professionals, defeat the legacy of spam? Isn't intended to solely increase search rankings. They just used these tactics because it was...
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. Google first introduced “invalid clicks” as a metric in 2006. Google identifies three areas they determine to be invalid clicks:
