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  1. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Optimize Your Content: To make your content more searchable, be sure to use appropriate meta titles, descriptions, and keywords in your web content. If you were to remove 60 percent of your direct traffic and add it to your organic traffic, what...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. Because search engines care more about delivering the best result to those searching, brands...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    This strategy may also help the brand become a reference for industry knowledge across the web and may in-turn improve brand reputation. If the user continues to search for a particular attraction, in this example the San Diego Zoo, the search...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...