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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. Because search engines care more about delivering the best result to those searching, brands...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    This strategy may also help the brand become a reference for industry knowledge across the web and may in-turn improve brand reputation. If the user continues to search for a particular attraction, in this example the San Diego Zoo, the search...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...