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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    More effort may be needed using other analytics packages or configurations. This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic segment, and finally navigating to...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Maybe there are features that could be bundled together to create the most enticing product packages. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web...

  3. How to Build Your First Content Marketing Strategy

    You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com. Or perhaps you have an analytics program (like Google Analytics) installed on your website?

  4. Track Those Alternate Conversions

    Sure, some packages can track up to seven different user visits and allow you to allocate revenue across all those visits, but these solutions rely on cookies to do their tracking. This fits the sweet spot of JavaScript-based Web analytics...

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  5. 10 Ways Twitter Can Make Money

    Analytics Packages for Companies Analytics Packages for Individuals, Small Business Google Analytics). Fortune 500 companies don't understand the Web, but think they do. These companies believe they need micro-blog functionality to keep up with the...

  6. Q&A with Ken Jurina, President and CEO of Epiar

    As for “exotic analytics”, different web analytics software packages offer different levels of service and different features. When we talk about “tricks of the trade” used by search marketers, can you share a bit on what kind of “competitive...