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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Note, these are not the only ad problems that are being employed across the Web. There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. But you might be wondering why those sites would employ...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow...

  4. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page...

  5. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  7. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by...

  8. Cross-Device Measurement: Believe the Hype

    These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. If there is a method to prove that an ad seen on smartphone...

  9. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  10. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  11. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Either of these scenarios can lead to data management and distribution...