Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns...
New Pinterest Research Shows Which Images Get the Most Engagement Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your analytics account...
Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Robust online marketing is imperative for survival in a web-driven world.
A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used mobile exclusively when performing research online. Consumers are making more of their purchasing decisions...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
The pieces leading up to a web design may not have much sizzle or zing; they include "boring" pieces like your written goals, research findings or concept drawings. Your research should point the way here.
Two Googlers elected to the American Academy of Arts and Sciences – Official Google BlogCongratulations to Peter Norvig, director of research, and Arun Majumdar, vice president for energy. Twitter eyes TV, lands major advertising deal in run-up to...
While we won't continue to offer this particular service, we'll be using our natural language research at Google in ways that may be useful to millions of people around the world. You probably know us best for our app that takes the deluge of...
Both require being present in social spaces, good keyword research, having a nimble place to publish your content, as well as have a quick process for approval Because the term "social" is used to mean almost everything on the web these days, I...
Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman...
Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage, smartphones and tablets were used in 29 percent and 26 percent of searches.
In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound links it tends to attract. In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0...
For context, let's assume we are about to embark on a website redesign, and we have already set goals for our new site and done the research to back them up. Before Building or Designing, Revisit Goals and Research
Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. This starts at the very core of how they think about online marketing and search engine optimization (SEO).
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...
Do additional research on the recipient’s passions and interests and include them in the email to make it more affective. The above tips are also great for doing competitive research. Building relationships offline should be as much of a priority...
Research into creativity has long recognized that stepping out of your normal sphere of working and embracing another discipline – even superficially – can boost creative output significantly. Here’s an example of the link: http://www.globaltort...
Keyword research is a beacon Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to.
Cyrus Shepherd did some fascinating research on the effects of profile pictures on click-through rate (CTR). The thing that struck me about her research is “you look where they look”. Within search results, information tied to verified online...
