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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. Research the process for becoming a contributor. What he's referring to is awkward guest blogging that essentially...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Any fundamental shift in a market brings with it opportunity but also resistance and fear. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from...

  4. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. Do your research before you begin a localization effort. You can do some preliminary research using Google's Keyword Planner or other keyword tools that...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  6. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  7. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    In anticipation of next week's rumored Apple iPhone launches, Unruly also analyzed how videos from key brands performed across the global smartphone market. Quantity over quality: Samsung ads dominate the smartphone market, attracting more than...

  8. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Such research really gives you an understanding of the market and within that you can find niches that can be relevant to many business sites. Find resources pages within your relevant market sectors A strategic person who understand the market...