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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. To be influential on the social web means you produce...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Here's a snapshot of the Top 25 Web-only retailers and their scoring positions, according to The Search Agency's research: The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. According to Adobe's research, 76 percent of marketers agreed they needed to be...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This is bigger than just keywords and keyword research. Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Discrete content elements – web pages, images, PDFs, videos, social...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Research the process for becoming a contributor. What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding mediocre content at every site on the web in hopes of scoring a link, without a...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  7. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Before you sign up with an SEO, ask for references, do some research, ask them to explain exactly what they are going to do," he said. So my advice is you might have to go through difficult process of reconsideration request, disavowing links, or...