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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Unfortunately, it's not as simple as taking their old search algorithm, start crawling the web again, and expect they can compete against Google. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back...

  2. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    The web has changed. What users expect from the web has changed. The web, searchers, and search engines are always evolving. With any marketing strategy for any website, regardless of whether the site has been around for more than a decade or just...

  3. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Our view is that the best data set to use is what brands actually produce- content, and web pages as the principal type of content. BrightEdge recently released findings that confirmed what many marketers are dealing with today: Google's "(not...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    We know the web is the number one source of information with 85 percent of people using the Internet," Dutton explains. She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...