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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  2. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). The web, searchers, and search engines are always evolving.

  3. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    But in terms of the search algorithm for the natural search results, continue focusing on high quality content, work on having a great reputation, work on backlinks, but you don't have to worry that just because you know you can't crack the top...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    This gain in entry-level positions could also be due to the expanding roles that these pros play within a company. SEO started out with web developers in the basement; it's evolved into a legitimate marketing channel and an awareness that half of...

  5. Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

    The big takeaway from this data is that in a world where smartphone and tablet users are in the majority, ranking in positions 1 – 3 is even more essential than previously thought. Because CTR is much higher on smartphones for these positions, if...

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    This wouldn't be the first change aimed to banish low-quality merchants from prominent positions in Google's search results. Many large web retailers offer affiliate programs. We have a potential launch later this year, maybe a little bit sooner...

  7. Government SEO is Broken

    By including SEO - the set of best practices around helping web content appear in search results - government can insure their services, activities, and positions are issues are front and center in the everyday lives of the public.