Robust online marketing is imperative for survival in a web-driven world. Nearly every business today must decide how much to spend on search engine optimization (SEO). Instant results often involve SEO practices that are against webmaster...
A tool could be a web property or a page tied to a promotion. This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term.
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Eric Enge wrote a great piece on Author Rank (a...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. In other words, links that aren't spammy and available just for the taking...
In my view Google uses its Hilltop algorithm, which identifies so-called "expert documents" (websites) across the web, which are seen as shining beacons of trust and delight! To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. An alternative answer is: more keyword discovery is...
Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik. Search ranking data may not be enough to demonstrate SEO performance. He referenced data provided by Forrester and comScore indicating...
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. We discussed the overlap between social and search, and why...
This means that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago.
Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. Increased CTR on search results: Ranking number one isn’t what it used to be. Google+ is the future of search.
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. Using the meta robots tag, you can instruct the...
As even AJ Kohn, outspoken web marketer, states: "Author Rank could be more disruptive than all of the Panda updates combined. With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already...
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. Responsive web design is recommended by Google, it allows one website to provide a...
Many large web retailers offer affiliate programs. We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience...
Semantic search isn't just about the web. The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web.
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
Primarily it’s up to the search engines, the social networks, and the site owners to prevent it as much as they can, but flagging spam where you can will at least give them a hand in identifying this web junk.
Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible. As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal...
