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  1. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). The web has changed. What users expect from the web has changed.

  2. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    However, based on Cutts comments, at least for straight search results, it seems the same algorithm is applied to the entirety of its search results, and specific positions on the page aren't isolated or reserved for different weightings of the...

  3. Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

    The big takeaway from this data is that in a world where smartphone and tablet users are in the majority, ranking in positions 1 – 3 is even more essential than previously thought. Because CTR is much higher on smartphones for these positions, if...

  4. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    This wouldn't be the first change aimed to banish low-quality merchants from prominent positions in Google's search results. Many large web retailers offer affiliate programs. Though the connection between store quality of service if an online...

  5. Government SEO is Broken

    By including SEO - the set of best practices around helping web content appear in search results - government can insure their services, activities, and positions are issues are front and center in the everyday lives of the public.

  6. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Also, positions 8-10 combine for somewhere in the neighborhood of 4 percent of clicks (according to Slingshot SEO) to 8 percent of clicks (according to Optify). Also, ideally, as a brand you want your entire online presence to be available to...