Better web spam algorithms, the surge in mobile devices, and the explosion in social media are just a few of the factors in the process of blowing apart our collective vision of digital marketing. Does your contact at the site giving you the link...
Such updates and events include Panda, the notice of death detection and a Penguin web spam algorithmic update. While we may all be fretting over what makes a great anchor-text mix, home to deep-page linking ratio, PR spread, or whatever-the-hell...
Except Google called it an algorithmic update that’s targeting web spam – a.k.a.keyword stuffing and link schemes, in the process causing some big search ranking upheavals. Cutts said this “improvement” better identifies websites using “aggressive...
When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, “you know the decision was honestly fairly simple.
Now their Web site ranks 11th (bankofamerica.com/creditcards/ -- nice that they have /creditcards as the name of a page and they also use these words within their H1 tag ("Credit Cards Overview"). Perhaps I'm getting a big head, but it seems...
We estimate that these Web sites are spending anywhere between $10,000 and $20,000 per month in link buys. Obtained many high quality links for their Web site. Gave them a design refresh to help with conversion rates, and only asked that they...
We forget that the Web was originally set up as a research tool and that the whole Google algorithm was based on that premise. A link is like a citation, so if you provide good information -- or funny stories -- they have a tendency to get links...
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. You'll find more news from around the Web below.
You'll find more news from around the Web below. Also, if a user sees BOTH your organic listing and your paid ad on the first page, your credibility goes through the roof. Your PPC listings on a search engine results page do not count as links to...
This creates a huge opportunity for smaller businesses to compete on the web. You'll find more news from around the Web below. A more aggressive approach is to provide unique giveaways from one of your profiles.
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. Both papers were given during the 14th International World Wide Web Conference and AIRWeb05 that took place in May.
Properly optimized web sites can achieve top rankings in web search results. Keeping Yourself Out of Web And Other Databases - Ann Harrison's, Wired News article: 'UnGoogleables' Hide From Search, offers a profile of Geri Agalia (not her real name...
Buying and Web Hosting All the web geeks need to remember that there are worse companies out there than those that try to "screw with Google" for PageRank, etc. He responded that he hadn't realized what was presented to him as "advertising" was a...
Why not give designers a tag telling search engines to ignore portions of a web page? The Exalead home page now lets you customize its look with shortcut links and preview images (thumbnails) to just about any web page.
Microsoft Watch Web Ranking Tool Microsoft Watch, July 2004 Who's linking to you in the blog and web feed world? The articles and posts below cover how search engines use links to rank web pages or cover tips on how to build links to help improve...
As I explained earlier this week, a significant change to Google's ranking algorithm has caused some web sites to lose top positions for some search terms. If Froogle has matches to a query, then Froogle links may be shown above web page matches at...
It would depend on the inherent quality of his web page and links to it, they would say. In contrast to Duane's site, the top listed site on Google has links from many different web sites. Google tries to assess a web site in the way a human...
Google calculates a score for each and every page it knows about, based on the links it sees to that page from all other pages it has seen on the web. Internal links, especially those that use the same text and style on every page in a web site...
The site is operated by a search engine marketing firm that has developed a linking strategy to help improve the rankings of its clients' web sites. McGaffin says, "For keyword phrase 'linking strategy' we are No.1 in LookSmart and MSN, and 11 & 12...
The site is operated by a search engine marketing firm that has developed a linking strategy to help improve the rankings of its clients' web sites. McGaffin says, "For keyword phrase 'linking strategy' we are No.1 in LookSmart and MSN, and 11 & 12...
