A tool could be a web property or a page tied to a promotion. This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term.
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Eric Enge wrote a great piece on Author Rank (a...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Last year, Google published the findings of a study of the speed on the web. This year, Google has updated that study and has determined the web is getting faster. However, the average size of web pages has increased by 56 percent since last year.
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. We discussed the overlap between social and search, and why...
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. Responsive web design is recommended by Google, it allows one website to provide a...
Page and Brin devised what they called “off page factors” to determine whether a web site or a web page was relevant for a particular search term. A web page would be deemed important and relevant by Google and would rank highly for a keyword if a...
Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages, these factors will be of particular interest to SEO professionals attempting to improve their...
For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations, etc.
As opposed to a typical web page – say, an article on the popularity of vampire books – an ecommerce category page has to squeeze more out of every attribute to signal to Google why the page is really, truly, about vampire books.
SEO is leaving behind its history of being a bunch of “tactical executions” and becoming more of a high-level strategic affair in which you must think about “good marketing”, proper execution of creating meaningful content and promotion and...
They are interested in sites that feature enticing and relative search result displays for web users. As web users become more localized in their searching behavior it becomes imperative that your off-site listings are owned by you.
The year that SEO is finally regarded for what it is – extremely important in the digital marketing mix; a long-term online strategy that is based on strong, optimized content published and distributed across the entire web presence proving...
Better web spam algorithms, the surge in mobile devices, and the explosion in social media are just a few of the factors in the process of blowing apart our collective vision of digital marketing. We all know the metric, but it really dones not...
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Bridging the Web and App Economy For example, rather than simply counting links to app stores from the web, in...
You could have the web team to update you on progress but building or utilizing an automated system – which automatically tells you when the on page factors get fixed – saves you vital time. Then you probably assigned it as a task to your web team.
Unfortunately, the unnatural links represent a very large percentage of what the web is today. The entire web got polluted because of this concept. Google's learning process apparently involves trying to solve the problem of web spam by applying...
The guidelines state “As a result, sites featuring mainly content from affiliate networks can suffer in Google's search rankings, because they do not have enough unique content that differentiates them from other sites on the web.
Google says that they don't calculate a TrustRank, but that they keep several other factors related to the measurement of trust of a web page and website. But, it is also very good if the page also gets some direct attention from the outside world...
It’s important before you throw the site to the web that you make sure that you have identified what pages shouldn't be crawled. Ignoring this is bad, as Google has stated in the last year that site speed is a ranking consideration – also, slower...
