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  1. How to Make Your Keywords Fit Your Marketing Messaging

    For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. An alternative answer is: more keyword discovery is...