For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at...
Inbound links and citations / mentions for the target web page and the domain ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget.
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. Beckman went on to say, just as Google has PageRank, which is based off of about 200 different ranking factors...
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
Web marketing has seen incredible growth and development in the last ten years. Now look at Moz' top 10 ranking factors in 2005 and 2007. Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking:
What impact did these efforts have on the web presence for organic search? To prove impact, setting goals and benchmarking the current web presence is necessary. SEO is the on-going process of discovering and uncovering highly converting unbranded...
Robust online marketing is imperative for survival in a web-driven world. It takes constant monitoring to keep your website ranking well and performing at top-notch levels. This isn't an if question. The question every business professional must...
A tool could be a web property or a page tied to a promotion. This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term.
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Eric Enge wrote a great piece on Author Rank (a...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Last year, Google published the findings of a study of the speed on the web. This year, Google has updated that study and has determined the web is getting faster. However, the average size of web pages has increased by 56 percent since last year.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. In other words, links that aren't spammy and available just for the taking...
And while there have been many examples of this being badly executed, with lots of site owners and SEO professionals complaining of injustice, it is clear that web spam engineers have collected a lot of information over recent months and have...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. An alternative answer is: more keyword discovery is...
Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik. Search ranking data may not be enough to demonstrate SEO performance. It used to be Page 1 Ranking = Success.
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. Don't forget to review your robots.txt file periodically...
This means that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Most SEO professionals focus more on ranking the page on top, but that's merely the beginning of the game for the website owner.
