Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Eric Enge wrote a great piece on Author Rank (a...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Last year, Google published the findings of a study of the speed on the web. This year, Google has updated that study and has determined the web is getting faster. However, the average size of web pages has increased by 56 percent since last year.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. In other words, links that aren't spammy and available just for the taking...
And while there have been many examples of this being badly executed, with lots of site owners and SEO professionals complaining of injustice, it is clear that web spam engineers have collected a lot of information over recent months and have...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. An alternative answer is: more keyword discovery is...
Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik. Search ranking data may not be enough to demonstrate SEO performance. It used to be Page 1 Ranking = Success.
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. Don't forget to review your robots.txt file periodically...
This means that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Most SEO professionals focus more on ranking the page on top, but that's merely the beginning of the game for the website owner.
Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. Increased CTR on search results: Ranking number one isn’t what it used to be. Believe it.
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. Wonder why a page isn’t ranking well?
As even AJ Kohn, outspoken web marketer, states: "Author Rank could be more disruptive than all of the Panda updates combined. Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and...
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. Responsive web design is recommended by Google, it allows one website to provide a...
Many large web retailers offer affiliate programs. Though the connection between store quality of service if an online store has a brick and mortar isn't exactly clear, Google could use it as a signal to determine online store ranking.
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. Plan the process of sharing it on social media and all over the web...
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
Primarily it’s up to the search engines, the social networks, and the site owners to prevent it as much as they can, but flagging spam where you can will at least give them a hand in identifying this web junk.
Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible. As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal...
Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages, these factors will be of particular interest to SEO professionals attempting to improve their...
