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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Then click the radio button labeled "Create a new rule". Enter your web property ID (UA-XXXXX-X). Google Tag Manager has several "tag types" you can choose from when creating a new tag for your site. Implementing ABR via Google Tag Manager – Step...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Most importantly, how can SEO help your web presence become more profitable? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. Google Crisis Response: From Search Engine to Information Provider

    During hurricane Isaac, Google worked with NOLA.com radio station to do the same thing, but also found that 20% of search queries came via mobile devices from people looking for Geo information, shelters and evacuation routes.