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Web Radio Audio Ads

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  1. Google Analytics' Cross-Channel Measurement

    However, Google's recent announcement that they're providing tools to measure the impact of Audio ads raises some interesting possibilities. As the lines between types of media continue to blur, Google Audio Ads allows search marketers to use the...

  2. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Advertisers can place ads in print (newspapers), audio (radio) and video (TV).