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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    It’s akin to television or radio. Kaufman says other retailers need to be able to use Web-wide data in order to compete with Amazon, because when it comes to what a shopper wants right now on that retail site, "the vast majority of sites are...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Then click the radio button labeled "Create a new rule". Enter your web property ID (UA-XXXXX-X). But what if you have a large and complex site that requires a number of different tracking tags? Managing them can easily get out of control, and...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Most importantly, how can SEO help your web presence become more profitable? And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...