As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages...
To Google it is about recognizing patterns in web publishing behavior that allow them to show more of the top quality sites in the first few search results, and less poor quality sites there. Disclaimer: This column contains ideas that advocate...
Examples of poor pagination (or complete lack of) are pretty rampant across the Web. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include:
The Electronic Frontier Foundation (EFF) is reporting that social networking and web service companies are making strides towards becoming more transparent with users. Going forward, the EFF said that it hopes social networking sites and web...
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). AFC is worthy of discussing, writing about, talking about...
Best of the Web, a directory of all the content on the web, turns 19 on April 20. We built BOTW UK to bring our web directory services to users and site owners in the UK. SEW: Can you just sum up briefly what Best of the Web is, for those who might...
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.
Build page-level, and competitive web SEO intelligence within the CMS experience. The Optimizing While Publishing Solution – SEO and CMS Integration Optimize before publishing. With the rapid adoption and renewed interest in content, part cause and...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) If you’re publishing recaps of any of these sessions, post the link in and a comment below!
Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. That starts with publishing high quality, sharable content. If you aren’t on Google+, you're on the path to irrelevance.
As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013. Implementing a TMS shouldn't replace any online publishing workflow or quality assurance rigor, and many vendors include framework to support...
As even AJ Kohn, outspoken web marketer, states: "Author Rank could be more disruptive than all of the Panda updates combined. Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and...
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
Overwriting plagues the Web and kills the digestibility of your content. This is a net positive since most content on the web sucks. So rather than publishing your IG as a stand-alone asset, try embedding it as “part of” an already meaty document...
Web pages include link to rich, authoritative Google+ profile of author. Content is promoted with media spend via paid search, auction-based display media, Twitter, Facebook, YouTube, and other social / web 2.0 channels.
The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and...
One of the best things about CBP is that it’s designed for content creators rather than web analysts. If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting your...
Participate in the major directories: Yahoo Directory, DMOZ, Best of the Web, and Business.com. Stated with an optimistic eye, blog carnivals are communities where people share content, some editorial review is, or isn't, provided by the person...
Larry Page was focused on, “the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind).
