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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld. The people who build blog templates might generate URLs (web addresses) that search engines can crawl.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. So if your blog relies on multiple authors, you don't need to worry, unless some of those authors...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). Google Tag Manager provides a nifty preview and debug feature that enables you to test your new tags before publishing them to your website. This will put you in debug mode and will enable you to see what's...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. As the lines blur between website user experience, publishing content, sharing on social...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.