Keeping up on news search optimization is a daunting task for any news publisher or marketer. While content is central to news publishers’ value proposition, you could say that distribution is a close second.
Google News "Slows" Publisher Inclusions For Holidays - Search Engine Roundtable Newspaper Publishers Back Viacom On Copyright Takedown Notices - paidContent Google names broadband head, delays city choice for high-speed network - San Jose Mercury...
It's simply content they need to monetize like any publisher. As with all publishers, their goal is to maximize revenue by: The DoubleClick Ad Exchange is Integrated on the Content Network March 4: Expandable Rich Media Ads on the Content Network...
So if someone sees your banner on a publisher's site running AdSense and comes to your site within 30 days you can capture the conversion. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and...
The ads on the publisher's site target the . The ads are now being served on the sites of 34,000 publishers. Baidu Responds to Accusations of Questionable Practices Posted by Nathania Johnson Nov 18, 2008 China Central Television (CCTV), the...
Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher's content. So what happens if Google stops sending searchers...
Yahoo to Allow Publishers to Improve its Search ResultsIn another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from...
Under the "Search Monkey" open search platform, users who turn on a Yahoo Search plug-in created by a publisher will see enhanced listings when the publisher's site is returned on a Yahoo search results page.
Microsoft-Yahoo: No Mention of Publisher DealsWith all the news about Microhoo, no one's mentioned how current content deals with publishers might change -- for better or worse. Here we've collected today's top news stories posted to the Search...
Rather than view AdSense as a way to earn a few percentage points of additional revenue for unsold ad space, site publishers of all sizes have started using AdSense and ads from the relatively newer, and still text-only, Yahoo Publisher Network as...
The Publisher Opportunity in Search and Contextual, Part 2, ClickZ Experts Now there are signs they're opening up the network to include some high-quality publishers. Microsoft Expands its PPC adCenter Content NetworkLaunched with little fanfare...
Microsoft Claims Google Gets Too Much CreditBrian McAndrews, senior vice president of Microsoft's Advertiser Publisher Solutions Group stated during a panel discussion at the Web 2.0 Summit in San Francisco Thursday that Google is getting too much...
Since 2005, LookSmart now solely operates as a directory, either via its paid LookListings, its non-commercial Zeal directory, or the publisher-focused FindArticles.com. LookSmart also offers a white-label search-targeted and contextual pay-per...
Small is the New Big, Yahoo Publisher Network Blog Atlas Institute: Don't Just Count the Last ClickA study from aQuantive's Atlas Institute looks into the effect of overlap of ads, either across publishers or across multiple ad placements.
The Ultimate Deadline, Yahoo Publisher Network Blog Google Testing AdSense for VideoGoogle has announced a pilot with a small group of publishers to insert streaming video ads into publishers' video content.
Google AdSense disabling arbitrage publisher accounts as of June 1st, JenSense Google Cracking Down on AdSense ArbitrageSeveral AdSense publishers have received notice that their AdSense arbitrage sites are being kicked out of the program as of...
Miva Usurps Google in the Publishing IndustryMiva’s focus on certain verticals and web publishers allows it to make better contextual matches, compared to more broadly applied publisher networks. McClatchy to Bolt from GMT Network to Yahoo, ClickZ
Yahoo News Partners With Major Newspaper Publisher The McClatchy Company, third largest newspaper publisher in the United States, will provide International news for the Yahoo News platform. Yahoo Launches Mobile Publishers Services Yahoo announced...
Yahoo News Partners With Major Newspaper PublisherThe McClatchy Company, third largest newspaper publisher in the United States, will provide International news for the Yahoo News platform. Yahoo Launches Mobile Publishers ServicesYahoo is...
DoubleClick Sale Could Risk Publisher Exodus, ClickZ NYT Reviews Google's Offline Media EffortsSeems the bigger publishers like NYT are pleased with the efforts to date, while Google is pleased as they are nearly double what they expected.
