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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site. A link from a fire department blog may not be a direct fit. However, if the fire department's blog has a post that talks...

  2. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  3. Matt Cutts on Links & How to Succeed With Content Marketing

    What's really clear now as Google enforces its policies for good and bad links, for example, is that publishers are going to be pushed more and more into viewing link building as an integral component of brand building and vice versa, as a...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    Later on, when I asked him about how publishers can help themselves he said: For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich...