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  1. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. These methodologies are essentially irrelevant on the...

  2. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out...

  4. Mobile Advertising Measurement: Winning the Long Game

    As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables you to modify your campaign and get the greatest return on your ad spend.

  5. The Difference Between App to App and Web to App Advertising

    Many app publishers also have valuable first-party behavioral and demographic data that advertisers can use for enhanced targeting. Mobile Web: Mobile web means your creatives will be shown in their proper mobile sizes, resulting in a higher rate...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It was a forum for guest bloggers seeking publishers and vice versa. Are our methods sustainable, and adding to the betterment of the web? Forums are the clubs of the World Wide Web; a collection of individuals who all share a common passion (or...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: NDN was founded in 2007 "to provide free solutions for online publishers and content creators. At the same time, publishers were struggling with their online video businesses. Very often, we'd see expensive video platform contracts, expensive...

  8. 10 Outrageous Social Media Predictions for 2014

    In 2014, we will see the first wave of advocacy marketing solutions that connect publishers with normal people that have some level of Klout. The First Vine Web Series Launches with No Success, Yet Signals Beginning of Social Content from the Studios