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  1. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    DoubleClick Publisher Blog Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog and AdAge. Only 20 percent are using authorship markup – and even then it's normally only for a...

  2. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    This could even hurt the publisher of the content. For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich anchor text link in the article?

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Using web snippets on the catalog pages to invite consumers to look at additional content on a publisher’s blog is one way to further interest to consumer who just stopped by to browse. Of course each catalog should contain web snippets leading to...

  5. How to Create a Social Media Editorial Calendar

    WordPress Editorial Calendar Plugin: This gives the publisher a “bird’s eye view” of your content that allows you to control your long-term strategy. For example, in the first three months you might map out to produce 40 pieces of content total...

  6. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. FairSearch.org, a group of companies including Microsoft...