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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] fix one-off inaccuracies on publisher sites? How long does it take for publisher sites to update my information? Which publisher relationships are direct? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import...

  2. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Utilizing web analytics has been a standard practice in every industry for many...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor, hardware developer and publisher. The company did not start out knowing substantially more than most...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Leverage authorship and publisher tags to connect your content to your Google+ profile. AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher...

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Specifically, the authorship and publisher meta tags. The publisher meta tag is sort of like the author meta tag for individuals. Specifying an Open Graph image for a post or web page is especially powerful as the image has a large impact on the...