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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it personal promotion? Once you have firm objectives set you can move on to the, more fun, aspects of tactical implementation and promotion. In stark contrast, I've seen some of best content on the Web receive less shares but serve a real purpose.

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond...

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    A couple days before Christmas, Rap Genius decided to post on their Facebook page about a promotion for becoming a "Rap Genius blog affiliate". In such a competitive web space, lyric sites do whatever they can to gain an edge in the search rankings.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. Gone are the days that marketing can build their...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    Rather than aimlessly throwing content out on the web, people and businesses are going to start working with actual strategies for content creation and promotion. Rather than creating content and simply hoping that your customers will be attracted...