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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond...

  2. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    A couple days before Christmas, Rap Genius decided to post on their Facebook page about a promotion for becoming a "Rap Genius blog affiliate". In such a competitive web space, lyric sites do whatever they can to gain an edge in the search rankings.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. Gone are the days that marketing can build their...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Rather than aimlessly throwing content out on the web, people and businesses are going to start working with actual strategies for content creation and promotion. Rather than creating content and simply hoping that your customers will be attracted...

  5. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Content promotion is key to gaining natural links. These can take many forms, but essentially link and citation building is about "good marketing/promotion". video (ideation/production/promotion), and viral content production/promotion.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    One review being a 'check in' and the other one looking at moving up with a raise or possible promotion but always processed with quantifiable and measurable review systems. However, I believe we'll start to see that gap close over the next 3-5...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).