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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it personal promotion? Once you have firm objectives set you can move on to the, more fun, aspects of tactical implementation and promotion. In stark contrast, I've seen some of best content on the Web receive less shares but serve a real purpose.

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond...