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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. From an organic search standpoint, displaying relevant content related to page content provides more...

  4. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Minerazzi then crawls the Web in search for your documents, when it finds matches, it adds it to your index.

  5. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients...

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results. It turns out only 30 percent of all search queries trigger ads (Google makes the majority of its ad revenue...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    As brands, products, and services are increasingly inserted in entertainment, the chance for integration with social entertainment experiences increases. Social shopping apps have sprung onto the scene and are taking care of the first two points...

  8. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. She immediately assumed control of the company and its products and services.

  9. How to Use QR Codes for Better Conversion Rates

    Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Facebook "Like" on Products Diesel pioneered use of Facebook "Like" on products in-store with their jean styles.

  10. Should the Government Decide Where You Rank at Google?

    Consider this scenario in the offline world: During a visit to my local supermarket over the weekend, I noticed it has its own branded products prominently displayed on the shelves at eye-level, right there amongst all of the big-name branded...