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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. The Minnerazzi project is a platform that allows you to build topic-specific search engines without programming...

  3. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business. The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping...

  4. Is Google Trust Being Scroogled?

    The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S. This is similar to Apple’s rules for the App Store in charging to enroll before submitting apps, as well as Google Play...

  5. Using Web Analytics for PPC Optimization: Advanced Techniques

    In addition to adding negative keywords for products you don’t sell, site search is also a goldmine of customer research data. If possible, consider adding some of those products to your line. If you’re just looking at conversion data in the PPC...

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results. It turns out only 30 percent of all search queries trigger ads (Google makes the majority of its ad revenue...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    In order to set up the shop, you need to follow the steps list in this page, which includes confirmation of their policies, details of the products you offer, and a knowledge test, which demonstrates you know how to run the shop (Chinese).

  8. Should the Government Decide Where You Rank at Google?

    Google promotes its own products, on its own website more prominently. Consider this scenario in the offline world: During a visit to my local supermarket over the weekend, I noticed it has its own branded products prominently displayed on the...

  9. Top Level Trends of SEM Worldwide in 2010 and 2011

    Bottom line: marketing products and services online has never been easier. Markets like France, Italy, Holland, and Scandinavia (Denmark, Sweden, and Norway) are worth noting when it comes to looking at opportunities and options to sell products or...