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  1. Your Guide to Structured Snippets for SEO

    Reviews of products and features For example, if you search for the movie Die Hard, Google could search the Web for significant pages about Die Hard (such as IMDB and Wikipedia entries), and produce a structured snippet with information like the...

  2. Writing Your Way to the Top of Search and Social Results

    So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your biggest brand advocates who are ready and willing to write reviews for your products and services.

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. Use the product group layering to gather similar products together so you can bid based on...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Using these technologies, users can browse products and content in a fast, intuitive way via a clean interface. Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the...

  6. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...