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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. Use the product group layering to gather similar products together so you can bid based on...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Using these technologies, users can browse products and content in a fast, intuitive way via a clean interface. Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the...

  3. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Shared assets across all products are available via the marketing cloud. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing...

  7. Google Reveals What New & Expectant Parents Search For

    For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic and sustainable baby products. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby...