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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Content and context rich pages, alongside paid search optimization, will be...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand...

  4. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. On Activation, we obviously want to know, "for the number of people...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...