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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    These same figures when you consider brands that have multiple organic listings jumps to 25 percent overall and jumps to 41 percent overlap (from 33 percent) with so many SKUs for their products getting listed for various keywords.

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle standpoint. Just about anything that you do on the web today requires an email address. But did you know that email plays a very important...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    Google is interested in re-introducing its products to better control and reflect the user behaviors of today. And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their...

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Nine percent of users searched for the brand, and 4 percent of users searched for products of that type: social video viewing is having an effect across all aspects of the purchase funnel. Recent research from the Unruly Social Video Lab has found...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  6. BloomReach Adds 4 New Metrics to Measure Page Quality

    The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...

  7. Google Palestine: Is Google Taking Sides?

    Reuters highlights other Google products entangled in the political controversy: What do you think … how should Google handle these controversial issues when its products are directly intertwined? Or is the search engine caught up in a sticky Web...

  8. A 7-Step Landing Page Template to Convert Prospects into Leads

    But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. Also, any system that you choose needs to be configured so...

  9. Here's What Google's Labeled Search Results Could Look Like in Europe

    As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. Google News Results specifying a date web pages should no...

  10. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    products – Yodel AnecdotalYahoo killing off products you probably don't use. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when...

  11. Driving Consumer Insights With Mobile Analytics

    On Activation, we obviously want to know, "for the number of people that actually activated our products using it 1x - is that going up or down over time? If you're building an app today and want to find your instrument, always look at two products...