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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Most importantly, how can SEO help your web presence become more profitable? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the...

  2. SEO & Keywords: Think Conversions, Not Rankings

    Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Start with simple conversions and as you learn...

  3. SEO Diagnostics: Urgent & Preventive Care

    Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google...

  4. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). The competition is already working to maximize their local...

  5. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    The Web developer could paint a picture: No one else on the team can relate to the web developer’s normalized database structure with 92 tables that will interlink the distributor data, inventory and menu systems together to increase the efficiency...

  6. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    How do I know how many organic backlinks versus inorganic backlinks my web presence has? What’s the best way to build backlinks that will have a positive long-term impact on a web presence? If you can't answer yes to these three questions, then you...