Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. Inbound links and citations / mentions for the target web page and the domain
The presence of rich snippets makes listing standout and drive higher CTRs and traffic/revenue to web pages. Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site.
Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...
The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. In addition, you can use regex to test for the presence of content on a webpage as Deep Crawl traverses a website.
To prove impact, setting goals and benchmarking the current web presence is necessary. What impact did these efforts have on the web presence for organic search? SEO is the on-going process of discovering and uncovering highly converting unbranded...
Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and...
Robust online marketing is imperative for survival in a web-driven world. A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as...
Yelp will ask you what type of business you're trying to add (education, professional services, restaurants, active life, etc.your email address, the address of your business, your business hours, and your web address.
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human activity is a social signal, as opposed to robots and scripts, and can potentially be used as a signal.
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. Best of the Web, a directory of all the content on the web, turns 19 on April 20.
If all your different presences on the web could be considered spokes, Google+ became the hub. Most people, even those that are quick to refer to Google as Big Brother and refuse to use Chrome for its supposed intrusiveness, don't seem to...
Most importantly, how can SEO help your web presence become more profitable? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Start with simple conversions and as you learn...
For each level of web page, create a guideline, listing the primary purpose of the page and the secondary purpose. These are great starting points for populating those content “templates” you’ve decided on for your web pages.
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google...
Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right solution for your user. Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps...
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. Plan the process of sharing it on social media and all over the web...
Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). The competition is already working to maximize their local...
