Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human activity is a social signal, as opposed to robots and scripts, and can potentially be used as a signal.
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. Best of the Web, a directory of all the content on the web, turns 19 on April 20.
If all your different presences on the web could be considered spokes, Google+ became the hub. Most people, even those that are quick to refer to Google as Big Brother and refuse to use Chrome for its supposed intrusiveness, don't seem to...
Most importantly, how can SEO help your web presence become more profitable? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Start with simple conversions and as you learn...
For each level of web page, create a guideline, listing the primary purpose of the page and the secondary purpose. These are great starting points for populating those content “templates” you’ve decided on for your web pages.
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google...
Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right solution for your user. Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps...
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. Plan the process of sharing it on social media and all over the web...
Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). The competition is already working to maximize their local...
The Web developer could paint a picture: No one else on the team can relate to the web developer’s normalized database structure with 92 tables that will interlink the distributor data, inventory and menu systems together to increase the efficiency...
How do I know how many organic backlinks versus inorganic backlinks my web presence has? What’s the best way to build backlinks that will have a positive long-term impact on a web presence? If you can't answer yes to these three questions, then you...
To address the local nature of today's SERPs in 2013, marketers need to optimize their web presence, and vary SEO strategies by location. 2012 saw plenty of change in the SEO industry. The search algorithms have changed, the SERP results have...
You should produce content that lives both on your own site and elsewhere on the web. The Social Web The social web has changed the game completely. A recent Google study suggested there’s a strong relationship between ad click-through rates (CTR...
SEO is leaving behind its history of being a bunch of “tactical executions” and becoming more of a high-level strategic affair in which you must think about “good marketing”, proper execution of creating meaningful content and promotion and...
I use web Twitter because I am a Luddite but for the serious social media power user, you'd probably be better off exploring a proper Twitter application. Not every product or service needs a social media presence, and it's important to remember...
Create photo galleries, with easy moderation (adding, deleting photos) integration on a Facebook tab integration on web pages. Webstagram: Instagram web viewer Webstagram lets you track keywords, popular photos and hashtags while also offering...
Social media/Web 2.0 sites Plain old web pages Share the infographic and images on the web 2.0 sites like Slideshare, Good.is, and others. Now we're at the nexus of web analytics and content marketing – call it content metrics.
Yahoo and DMOZ have proven that two completely different approaches to cataloging the web failed. It's too big and it's not really the web anymore. The techniques and tactics I've used since 1994 are absolutely as effective today as they were then...
