Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and raising top of mind awareness for the brand. Take a look around the web at related content that has been a hit online, and...
But as many point out, the hashtag has taken on a meaning beyond just a search tool and come to represent a cultural phenomenon, often to demonstrate humor or self-irony, which is one explanation for why people and companies have been using it on...
Todd Malicoat has always put that ranking phenomenon best, "all ships rise with the tide. Walling is an interesting type of web entreprenuer. Regardless of algorithms, links and anchor text, this little fact of the internet elucidates the...
Afterwards, the internet's growth into a global phenomenon was kick-started by the invention of the World Wide Web by Tim Berners-Lee at the start of the 1990s, but this development built on the existence of TCP/IP, which makes it possible for...
Through the art of representing data visually, infographics are used to increase awareness about a particular brand, product, industry phenomenon, or up-and-coming trend. Services like Scoop.it and Curata are designed to help you quickly and easily...
There’s a lot there that is worth exploring, but I want to focus on one particular aspect of the memo that describes steps they took to achieve their success that will help frame the phenomenon we are calling out:
Cue the digital marketing agency, a rapidly growing phenomenon in the digital marketing ecosystem. Marketing prior to web 2.0 was (relatively) easy. Let’s drift back in time in just one area – social media.
Pariser’s argument about the online filter bubble phenomenon has broad implications for the world of search. Looking at online search through Pariser’s filter bubble lens, it is clearly a real phenomenon that is impacting search marketing today.
The phenomenon was taken by analysts as a sign that consumers commonly use IE for work purposes and Chrome for home browsing. Google Chrome recently became the most popular browser in use on the web, overtaking Microsoft's Internet Explorer (IE...
The phenomenon was taken by analysts as a sign that consumers commonly use IE for work purposes and Chrome for home browsing. Google Chrome recently became the most popular browser in use on the web, overtaking Microsoft's Internet Explorer (IE...
Search Engine Land looked at this phenomenon yesterday after discovering the result last week, examining potential reasons as to why it seems so easy for new sites to pop up and rank quite well in Google and Bing for what should be insanely...
For many years I've been describing a phenomenon that I refer to as the "from nowhere to somewhere" effect. Essentially, SEO was born out of a need to make technical changes to web pages so that search engine crawlers had better access to content.
Sadly this topic really isn't written about a lot, or discussed (go figure; peeps don't want to public talk about a smackdown) so let's get into some of the issues surrounding this particular, often poorly understood, phenomenon.
Chan Yun Yoo, assistant professor at U of Kentucky, makes sense of this phenomenon by distinguishing between explicit and implicit memory. Our AdWords clients who use remarketing (ads that follows their website visitors around the web) benefit from...
A new social networking phenomenon appears to be taking off that just might fill this need. If this trend hasn’t yet appeared on your radar, online pinboards are basically shareable scrapbooks that you create using online content you find around...
Search through social media, in this instance became more of a collaborative experience, not unlike the "human flesh search engine" phenomenon, found in China. Also useful, were Ultra Knowledge, incidentally the team behind the new Search Engine...
Therefore, I've decided to write a non scientific article about an older phenomenon of the web. The web even gets more social and the users are more in control then they used to be. I remember when I started surfing the Web (around 1998) I used...
In the article he discussed a phenomenon that has being going on in China (and other parts of Asia) since 2001, known as "Human-flesh search engine". Later, after expressing a liberal view towards the Chinese situation in Tibet, web users dug more...
Just how big a phenomenon is this behavior? Web pages may not be a good environment for communicating certain types of information. One common way that this happens is that someone searches on the web for a product or service they want, and then...
I've seen it happen in my own accounts and heard other advertisers discuss the same phenomenon: You run an "auto" keyword targeted content campaign and discover that a handful of sites are generating a ton of clicks and conversions.
