SEO News

Web Personalization

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. And a home run is knowing the entirety of rank across the Web, including rank for...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Now we are currently on the brink of a new web transformation: dynamic website personalization. Amazon and Neflix have set the bar for personalization. Personalization Has Benefits Before personalization, emails were sent en masse to an entire...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Localization and Personalization As the connection with individual customers becomes a priority for most businesses and brands, localization and personalization become paramount to yielding optimum results from investments in search, social media...

  6. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    Now, that's a bold statement, and when I asked Besthoff how the tool reconciled that data against things like personalization in search, he said its algorithm does factor that in. InboundWriter released research findings in September that stated...

  7. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    This gets further adjusted by personalization of your results by variety of means. But, fundamentally, for each given query, Google rates the value of given web pages for that query. In today's web world that doesn't simply mean having the best...

  8. SEO Into 2014: The Irreversible Changes in Google's Products

    Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. Organic search optimization remains the ultimate answer to secure online...