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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Adapt a responsive design for the homepage, hotel search results, and individual detailed...

  2. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages. This week, the Google Research team unveiled "structured snippets," which presents an additional way...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. Earlier this week, Marie Haynes of HIS Web Marketing pointed out that those faulty redirect...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Because there are so many possible user agent variations, this method is less...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To prevent a page or set of pages from having their URL indexed you will want to remove the page from the robots.txt and add a noindex tag to the header area of the page(s) you wish to block. Erroneously, webmasters and site owners will add pages...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. That means if your image is ranking No.the data doesn't...