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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert.

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we're able to crawl it, then we can return that in our search results.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Today's "perpetually connected" consumers are known to consume the web across...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Bing Links Images of People (Not Just Authors) to Web Pages Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer. The presence of rich snippets makes listing standout and drive higher CTRs and...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Just about anything that you do on the web today...