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  1. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When a consumer views a YouTube video while inside the Google Catalogs application (as oppose to opening the video up in the browser) is that view counted in the YouTube view counts? Using web snippets on the catalog pages to invite consumers to...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Display counts for comments and share buttons as small, consistently sized icons. Featuring these counts can increase social follows, article click-through rates, shared links, and inbound links. Display share/vote badges and buttons with counts at...

  3. What if JC Penney Link Buying is Just the American Way?

    It is well known in the SEO community that link counts do not factor nearly as effectively without good quality anchor text. Eric Schmidt was mindful of the symbiosis between brands and Google on the web, and saw it as Google's mission to clean up...