Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Audette had three recommendations for dealing with faceted navigation, which are a powerful and easy way for users to...
Search result pages: Google has long publically stated that they dislike search results in their search results. For example, Google provides web search, news sites provide regularly updated original content, and other services.
It's designed to be a powerful crawler that can be configured with regular expression to literally pull any field off a web page, including things like "content robustness" (crawling for thin content pages), analytics tags for any package, any...
Maximizing Your CTR for SEO in Organic Results by Adam Audette With Google's Panda Update, low-quality content can impact an entire domain, but removing these pages -- or moving them to a different domain -- can help your rankings, says Google's...
Quit Obsessing On Anchor Text Already by Adam Audette Editorial SEO Tactics for the Newsroom - Adam Sherk The domain portion of your display URL for all ads appearing on Google's search results pages will begin appearing in all lowercase letters...
Google's decreasingly useful, spam-filled web search And while much of this will be characterized as a storm in a teacup, there are certainly trends showing Google's increasing problems in search quality, specifically with thin Q&A sites, thin "how...
Search engines crawl, index, and rank web pages. It comes from dissecting the pages ranking above and below your property in SERPs. What are the pages internal and external link profiles? This is giving us more granularity on the value of the...
Search engines crawl, index, and rank web pages. Need For Speed: Give Your Web Pages a Nitro Boost This isn't always the best route, however, and is best used for "pure search" pages that don't serve as a site's navigation foundation, obviously.
While a surprising amount of agencies charge "by the page" (which is laughable), there isn't much value in optimizing N number of pages by hand. And there's no overarching relationship between a guaranteed number of optimized pages and a coherent...
