Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and descriptions, and making use of the free web sources are just five basic ways you can improve your SEO...
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. What is being done to detect and remove results from larger sites when they don't have unique content that...
We can now map that need state to web pages, keyword ads, display ads, and more. Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states.
This resource breaks down how Google discovers, crawls, and serves web pages. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so...
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable...
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. An app usually has two pages to optimize: the app store page and a marketing page on the...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. If my web host has a lot of spammy clients, will that influence my...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we...
MVT is different than A/B testing, since rather than just doing a bulk change and testing different variations of full pages with A/B testing, you can carve up the page in different sections and you can test in real-time different combinations of...
Keyword Stuffing: Overuse of keywords on your pages. Most importantly, how can SEO help your web presence become more profitable? Basic search engine optimization (SEO) is fundamental. Communicate to the search engines your intentions so they can...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Now we can optimize 100 percent of our landing pages for organic search performance and drive more revenue on day one. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Number of pages visited: If the visitor reviews two...
For example, if you’ve already determined that one of your category web pages needs to have an informational article and a video related to the products on the page, and you already have the video, then you can begin to identify the “holes” where...
So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks, canonical tags, XML files, etc. This allows you to see which pages of your site come back in...
Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik. Manage What You Measure: Invest in what will directly impact how you will measure success (rank, keywords, landing pages, organic traffic...
The Washington Post, Fox News and Time pages also have mixed results. These pages, while not authored by Obama, certainly are about him. In another search, different results appear. Rather, they seem to highlight the search term.
Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords. This means that the current generation of web surfers will increasingly be typing in (or voicing) their...
