Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. What is being done to detect and remove results from larger sites when they don't have unique content that...
Before launching into nearly 50 recent examples of real web pages identified as spam, Google explains: “These pages are examples of 'pure spam. While Google will never be accused of offering concrete examples of what exactly a high-quality website...
Instead of using web signals (links, text, rich data formats) to calculate the value of an unknown entity (web pages and content), Quixey is using those same web signals to calculate the value of a small stock of known entities (namely all the...
Over three years and hundreds of billions of consumer interactions, we’ve identified that these three indicators – bounce rate, time on page, and number of pages visited – correlate to higher visitor happiness, which correlates to more sales and...
A lot of people say landing pages – and yes, landing pages are important, but they take time to design, iterate, refine, etc. Go to the Keywords tab in the AdWords web interface, For example, an over-built account can have tens of thousands to...
Similarly, I surveyed 20 travel sites that have hotel specific pages. Out of the 20, only half had any microformatting on their individual hotel pages. Without microformatting, Google includes no star ratings, testimonials, breadcrumbs, addresses...
We don’t focus on SEO or gaming search engines or filling our pages with millions of keywords and tags that only a robot will read. Then, content creators began to investigate what worked and methods of gaming the system emerged, such as slideshows...
Influential blogs, profiles, pinboards, and Facebook Pages are recognized as well-established, with followings in the tens of thousands to the tens of millions. Without advocating to abandon online communities altogether – hokey Facebook Pages are...
Basically it assigns "expert" status to one or more sites or pages around a specific topic and then any page or site that receives a link from that expert source will have a much better chance of ranking for that term.
For example, if you are marketing Adidas shoes and (for some reason) add a negative term “Nike” so your ads don’t appear on these pages, then you’ll also exclude pages with content such as, “Adidas shoes are always so much better than Nike!
Our "long-tail" web and search footprint required an SEO solution with the ability to track pages, keyword ranking, backlinks, web analytics, competitive intelligence, social media impact, and other data.
Pulitzer also added bolder headlines, more prominent illustrations, sports pages, women’s sections, and personal advice columns to the World. Today, virtually every high-quality newspaper has hired women reporters and adopted bold headlines...
By combining quick and dirty (and free) online market research with AdWords testing of keywords, ads and landing pages, you can fail in small batches, with minimal consequences. Use the web to discover everything you can about your market – how big...
In 2002, Google revealed the technology behind its great results – PigeonRank – which used low cost pigeon clusters (PCs) to compute the relative value of web pages. Not seeing this one myself, but SEW readers and others including Google Operating...
The user might be looking at anything, any pages about any content, and still see your ad because of their browsing history. Topics will say "this person is browsing a page about this right now," where an interest category would say "this person...
Last year, we took down five million infringing web pages from our search results and invested more than $60 million in the fight against bad ads. Like many businesses, entrepreneurs, and Web users, we oppose these bills because there are smart...
People, Pages, and Profiles are also fully integrated in search results. Typing in the first few letters of a person’s name allows Google to autocomplete and bring up their own search results page, which includes their Google+ profile page and...
You have no more right to rank at Google than the billions of other pages on the web. Credit card companies and banks have built up profiles on us since long before the world wide web. The world wide web is a big place and there's plenty of cake to...
The features include information about movies, a new video section, and the addition of Facebook “likes” to Bing’s search results pages. Second, Bing has included a new video section that, according to their blog post, “brought together millions of...
Kawasaki asked me to contribute four pages about YouTube to “Enchantment. Back on August 7, 2006, Robin Antonick, The Christian Science Monitor’s chief web officer, asked my company to provide some “guidance.
