Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. The same study showed that 43 percent of Americans have read long-form content on the web.
I started visiting all the pages that contained spammy links to the website (collected from Google Webmaster Tools, Majestic, and OSE. Web of Trust (WOT) and Human Intelligence If you're not familiar with web of trust (WOT), it's a crowdsourced...
Number of pages visited: If the visitor reviews two or more pages, then perhaps it can be concluded that they were intrigued with the content enough to read further. Understand the rank position for the keyword and which page or pages are ranking.
Because a blog post is on your domain, it can be used to drive traffic to more conversion oriented pages and best of all, if done right, you'll have established trust before they move on. Blogging gives you the opportunity to create pages related...
Most web pages use JavaScript for one reason or another. Then drill into the code on specific pages to double check the implementation. For example, you might find important pages with “noindex, nofollow” on the page.
By enabling Enhanced Link Attribution in your Analytics account and slightly altering the Google Analytics code that resides on your site you are now privvy to a wealth of more detailed statistics that can give you precise numbers around...
As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal web pages. A web page would be deemed important and relevant by Google and would rank highly for a keyword if a...
It’s important to remember the balance between creating thousands of landing pages with terrible automated/generic content and a few targeted landing pages on your key locations with real, decent content.
How to Identify 'Thin Content' Category Pages It might seem simple and surprising why this doesn’t exist on all ecommerce category pages. As opposed to a typical web page – say, an article on the popularity of vampire books – an ecommerce category...
Find out those pages, hit them up, try to get a link, right? And then those pages tend to do better organically, get more visitors, more people naturally linking to them, and then the links from there will be better when they come into your site.
Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing on category pages. To do a simple evaluation, look at visits, transactions, and behavior in your web analytics.
I see a lot of social share buttons on product pages. You see this happen a lot on pages that request a lot of information for an exchange of low value (email newsletter, for example). For example, testing the difference between “Join Now” versus...
I suspect that amongst the SEO industry we are not alone.We want to retain the idea that SEO is about creating content which will earn its own distribution rather than SEO being a group of people building links to crap pages.
For example, a physical therapist might want to show subject matter expertise for the keyword “Physical Therapist” with four sitelinks driving to specific landing pages for common injuries such as “Knee Injuries”, “Back Injuries”, “Neck Injuries...
Google and Bing already determine what keywords are relevant to which websites and web pages. You may not have access to the linking site's analytics, but you can look at third party tools such as Compete.com and get some indication of the user...
Local Other Ranking Components”] We improved our web ranking to determine what pages are relevant for queries containing locations.project “Answers”] We made improvements to display of the local time search feature.nearby.project “User Context...
However, when Google gives you no real control over the display and has made it clear to keep playing you must add microformats to your pages, which they use to take your content and put on their site, who really benefits?
Basically it assigns "expert" status to one or more sites or pages around a specific topic and then any page or site that receives a link from that expert source will have a much better chance of ranking for that term.
If I follow your recommendations and spend $X on targeting these new keyword groups, and I have dedicated landing pages created, work with you to launch content-based link marketing campaigns and social engagement efforts, etc, how much revenue...
Landing Pages Are any landing pages broken? Is your web analytics code set-up properly? Do your keywords match the ad copy? Content Targeting When setting up a new campaign did you remember to turn off/separate content targeting from your search...
