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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). For example, pages that were ranking well in Google prior to Panda 4.0...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Tip: If you need to duplicate your content across sites make sure your pages are at least 40 percent different. Erroneously, webmasters and site owners will add pages and folders to their robots.txt file, thinking this means that page won't get...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    It uses a regular expression to match all pages on the site (. Select the "All Pages" rule, which is one of the default rules in Google Tag Manager. Enter your web property ID (UA-XXXXX-X). For example, you could set the ABR threshold to 15 seconds...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The key to unlocking this potential lies in gaining a 360-degree view of how your content is performing across all your web pages and attributing this to revenue. Your web pages, are what will attract visitors, drive conversions and help you...

  5. 7 Ways to Make Your Google Search Result Stand Out

    Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs). Consider how you would approach building the perfect web page. Utilize search engine friendly file names and permalink structures to make your...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they could do better delivering insight related to Goals, Pages and Traffic. In the context of Google Knowledge Graph, the...