Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and...
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. What is being done to detect and remove results from larger sites when they don't have unique content that...
We can now map that need state to web pages, keyword ads, display ads, and more. Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states.
This resource breaks down how Google discovers, crawls, and serves web pages. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. The same study showed that 43 percent of Americans have read long-form content on the web.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long...
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. A newspaper company wants to add an archive with 200k pages.
Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Mobile Web: pages, events, goals often on a separate subdomain, etc. Looking at Facebook usage specifically, it's...
However, the average size of web pages has increased by 56 percent since last year. In 2011, they launched the Page Speed reports and tools to help site owners speed up how fast their pages load. Last year, Google published the findings of a study...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Optimizing for Mobile App Pages on Websites The keyword field influences the search results because there is far less text to indicate...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Introducing "x-default hreflang" for international landing pages...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
Google's tool handles data from Blogger; Contacts, Drive, Gmail, Google+, Pages, Picasa Web Albums, Google Voice and YouTube. Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death.
You need to let your customers navigate your web pages and conversion funnels, and pay close attention to both their mouse movements and the specific language they use to describe their behavior. Cluttered Category Pages
I started visiting all the pages that contained spammy links to the website (collected from Google Webmaster Tools, Majestic, and OSE. He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor...
Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing. Cutroni recommended that you identify your top landing pages on...
Keyword Stuffing: Overuse of keywords on your pages. Most importantly, how can SEO help your web presence become more profitable? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly...
To create these pages, we'll want some design help. When the pages are complete, you will see how these concepts will show through in the design, and you'll have a way to know you have arrived. Are you surrounded by web developers and graphic...
Note that I did not even bother with sites that have lots of footer links, lots of links on the right rail of pages, links from foreign language sites, links from markets where you don't sell/promote your stuff, etc.
