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  1. Are Scholarship Links Considered Unnatural by Google?

    This quick search shows me link opportunities from high PR authoritative .edu pages like this: https://education.asu.edu/resources/scholarships http://www.tc.columbia.edu/studentaid/index.asp? He suggested that a strategy that could be good for us...

  2. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Always check pages are being indexed by Google and Baidu (or the major search engine of your...

  5. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. If you have multiple pages that are similar, expand the pages to contain unique content or consolidate...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.