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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of all mobile pages Mapping(s) of mobile to desktop pages Optimization of desktop pages for both desktop and mobile. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages. But with rich snippets, for example, webmasters are responsible for marking up their pages to have that...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. Since the days of Web 1.0, there have been many tactics that have...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit quickly, you can click the "With Change" button to compare the...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. Earlier this week, Marie Haynes of HIS Web Marketing pointed out that those faulty redirect...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    They are typically static pages that attempt to replicate the functionality and content of the JavaScript web application via server-side rendered pages. This may or may not be a problem, depending on whether the URLs are important organic landing...