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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Always check pages are being indexed by Google and Baidu (or the major search engine of your...

  3. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. If you have multiple pages that are similar, expand the pages to contain unique content or consolidate...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of all mobile pages Mapping(s) of mobile to desktop pages Optimization of desktop pages for both desktop and mobile. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages. But with rich snippets, for example, webmasters are responsible for marking up their pages to have that...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. Since the days of Web 1.0, there have been many tactics that have...

  8. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast...