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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Google is going to want to match users with content that closely matches their query. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The more your NAP matches what you provide to Google, the higher you could rank. Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Scroll down to "Device Category" and select "exactly matches" and "desktop". Reporting on the engagement, performance, and discoverability of content, and understanding where optimization opportunities exist, require content-level or web page-level...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Think about the audience coming to your landing pages and how that matches with what you’re trying to offer them (i.e.what’s your value proposition). Show them you can start with 50% or maybe even 25 percent of your overall web traffic.