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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. We are led to believe that the prolific a brand's reach and...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Low quality paid directory listings Be selective with directory listings and choose ones with a good reputation. While specific, useful content is a must it leads to a kind of “optimization paradox” that some in the industry believe is the...

  3. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Facebook has added the Singapore office to its Careers Page location listings, and currently has a number of openings that suggest further expansion. Here's a look at more news and helpful advice from around the Web, sorted by category.

  4. Don't Overlook Local Search Opportunities

    These listings are often presented at the top of the first page for local queries -- a place you want to be. This can be used as a metric to assess how well your local listings are working. One of the larger missed opportunities for local companies...

  5. Microsoft Launches Live Search Cashback and Live Search Farecast

    With Live Search cashback, Live Search users can find some of the best deals on the Web either at the cashback gallery — where they can compare prices and get ad-funded rebates on more than 10 million products — or by discovering cashback ads in...

  6. Highlights from the SEW Blog: February 25-29, 2008

    Yahoo to Allow Publishers to Improve its Search ResultsIn another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from...

  7. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    This is why sponsored listings are referred to as "pay-per-click" (PPC) or "cost-per-click" (CPC) advertising. Google AdWords ranks sponsored listings based on a number of variables including the CPC (bid price), click-through-rate (CTR) and...