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  1. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Sure, you can make all this effort to go after Web search and post your articles in Digg, Furl, and so on, but that doesn't look nearly as good on a mobile phone. Depending on the theory being tested (let's say it's one that's a bit more complex...

  2. Putting Search in the Ad Mix

    Amy Edelstein is the founder of Ascent Copywriting and the author of numerous articles about innovations in Search Marketing. First page rankings for organic listings, supplemented by top presence in paid spots, and further augmented by banner or...