SEO News

Web Page Listings First Column

  1. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    To audit word count for every page on your site, crawl the site with Screaming Frog and looking for potential trouble spots in the "Word Count" column. Rel=next, rel=previous: This markup tells Google to treat ecommerce product listings spanning...

  2. SearchDay | Get More Attention with Legal PPC Ad Symbols

    From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. Tests Rich Media Ads in Paid Search Listings Posted by Feb 19, 2009 Yahoo! has been testing rich media ads in their paid search listings.

  3. SearchDay | Search Shifts and Predictions for 2009

    LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. If you find yourself looking for a job in search, these five resources should be the...

  4. SEO Site Review: Custom Creations, Unlimited

    I especially loved that most people said, "I will absolutely implement your recommendations," following up my column about SEO implementation. In a much earlier column, I referred to this as "Synergy in Search.

  5. SearchDay: Killer PPC Ads: The Fundamentals

    Searching for Common Industry Words Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence within Particular Industries (

  6. SEO Basics: Effective Iterative Keyword Research

    Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant (more on this in a future column). A dozen top-five listings for keywords nobody searches for aren't worth squat for bringing in...

  7. WebMD CEO Fights Off Google Health Virus with SEO

    In my last column, we looked at how Bankrate's CEO invested in search engine optimization to bolster revenues and profits. Wayne, you have been working through the process of re-architecturing the site to better improve your listings on search...

  8. Copyright Law: What Search Marketers Should Know (Part 2)

    Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. Being ignorant of, or indifferent to, copyright law could eventually wind you...

  9. Search Engine Results Chart

    This column shows who provides those paid listings. This column shows who provides the listings for main results, be it internal work or a third party. Clicking on a search engine's name in the first column of the chart provides a description of...